CRMnow Releases Portal iQ; a Website Content Management System Fully
Integrated with Mortgage iQ CRM
CRMnow, the leader in Foundational CRM for lenders today announced a new product offering
called Portal iQ™ a powerful Website Content Management System (CMS) that integrates
CRMnow’s Mortgage iQ® platform with a lender’s website. The combined technologies provide a
ground-breaking level of collaboration between originators, borrowers and partners. Combined
offering helps Lenders collaborate with partners and borrowers via custom websites.
Aliso Viejo, CA, August 31, 2010 --(PR.com)-- In a world where everything needs to be not only “right”
but also “right now,” how are you going to deliver important information to your customer and keep them
engaged for the 20-60 day sales-cycle of a typical loan? How are you going to interact with every
borrower that hits your website? How are you going to be sure that your “hot leads” are getting followed
up on and how can you easily co-market with your partners in a powerful and meaningful way?
According to Chris King, CEO of CRMnow, “If your websites are not integrated with your CRM system
or if they do not allow you to easily and automatically interact with your borrowers, then you are missing
a huge opportunity to keep your customer engaged during the loan cycle... and you are probably losing
customers. Today's borrower wants to fill out a loan application securely on line and a modern lender
wants that data to automatically download to a robust CRM system in real time.”
Portal iQ is a full featured website offering for the Corporate Entity as well as Branches and Loan
Officers. Portal iQ includes a robust Content Management System (CMS) that allows users to make
on-the-fly content changes without waiting for a “web master” to help them. And most importantly Portal
iQ has a secure full loan application integrated with the Mortgage iQ CRM system complete with built in
alerts to loan officers, borrowers and partners.
Jeff May, President of Cherry Creek Mortgage stated “We s