CIW E-Commerce Designer Series Course:
E-Commerce Strategies and Practices (March 2003)
E-Commerce Strategy and Practices is a course that teaches students how to conduct business online and how to
manage the technological issues associated with constructing an electronic-commerce Web site. Students will
implement a genuine transaction-enabled business-to-consumer Web site, examine strategies and products available
for building electronic-commerce sites, examine how such sites are managed, and explore how they can complement
an existing business infrastructure. Students get hands-on experience implementing the technology to engage
cardholders, merchants, issuers, payment gateways and other parties in electronic transactions.
Topics
Electronic Commerce Foundations
Introduction to Web Commerce
Impetus for Web Commerce
Applying E-Commerce Concepts to
Focus Companies
Types of Electronic Commerce
Benefits of Electronic Commerce
Potential Disadvantages with Electronic
Commerce
E-Commerce Solutions
Hardware and Software
Ingredients of a Web Storefront
Seven Ingredients to Success
The Virtual Enterprise
Site Implementation
E-Commerce Guidelines
Law and the Internet
Introduction to Internet Legal Issues
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Privacy and Confidentiality
Jurisdiction, Internet Taxation,
International Tax, Customs and Tariffs
Protecting a brand
Web Marketing Goals
Web Marketing Benefits
Examples of Successful Web Marketing:
Cisco, Amazon
Marketing Goals and Strategies
Drivers and Barriers to Growth
Hard Goods vs. Soft Goods
Product Pricing
Global vs. Niche: Mass vs. Micro
Product Distribution and Availability
Demographics, Psychographics, and
Audience Data
Focus Groups and Surveys
Online Product Promotion
Online Promotions, Site Categories, and
Banner Ads
Effective Banner Ads
Finding Banner Ad Space
Advertising Representatives
Banner Ad Positioning and Tracking
Banner Exchange
Referrer Programs
Banner Ad Performance
Incen