CITI IN BRAZIL
―Citi‖ as used herein refers to Citigroup Inc. and its subsidiaries.
Published March 18, 2009
Citi Businesses in Brazil
as of January 2009
Citi Private Bank
Institutional Clients Group
Citi has had a long and successful history in Brazil dating back to 1915, when it established its
operation in Rio de Janeiro, then the country's capital, and inaugurated offices in the cities of Santos
and São Paulo. Since then, Citi has been committed to providing complete financial services to its
clients and contributing to Brazil’s progress. Today, Citi has approximately 400,000 clients and more
than 110 Citibank branches and 100 CitiFinancial stores in Brazil, located throughout the country.
Citi's leading brands in the country include Citibank, the retail bank for individual consumers; the
Institutional Clients Group, which provides products and services for corporations and financial
institutions; Citi Private Bank, which offers customized financial solutions for clients of high financial
worth; CitiFinancial, the consumer finance business; and Credicard Citi, which issues and manages
Citi's Brazil portfolio of over 6 million credit cards.
Citi’s employees in Brazil — more than 7,000 in number — proudly serve
their local communities every day. They provide banking services and
products, insurance, personal loans, credit cards and investment products
to our valued clients. They also give substantially of themselves as
volunteers, serving a range of community needs.
Citi and the Citi Foundation sponsor community programs in Brazil,
through non-profit partners, that support professional education, financial
education, entrepreneurship, community development and the
environment, with particular focus on sustainable enterprises.
Citi’s commitment to communities in Brazil is reflected in its employment
practices as well. It has taken a leadership role with programs such as the