How to Create Your Freelance Graphic Design Portfolio
Once you decide to become a graphic designer, you will experience one of the joys -- and one of the biggest anxieties -- in creating your first portfolio.
You can find many volumes of books about what to include, and what not to include, in your portfolio. Here are some tips to put together an
outstanding design portfolio.
Your main goal is to make sure you create a portfolio of your very best work. This point may seem obvious, but you'd be surprised at how many people
create lackluster work. In fact, many amateurs create a portfolio that is flashy, but not altogether substantive, to impress clients. To put together the
best, you'll want to use the best practices. This means classic good web-design. Pay attention to the detail of your work and make sure your samples
showcases your knowledge and craft. Ideally, you'll want a portfolio that complies with the high standards of graphic design. This means using correct
document type and standard markup throughout your work.
Also keep in mind the use of typography; i.e. your knowledge of setting words. If you are applying for a position as a web-designer, make sure your
portfolio reflects your skills to use and control type, especially in a Web environment. Remember that your portfolio(s) is like a job audition. You must
prove to a potential client that you can design for web users. Many young designers make the mistake of using a portfolio to impress rather than
showcasing their skills.
Many amateur designers fall prey to the instinct to innovate. Although it is natural to put together the most innovative designs that we can, many young
designers often innovate and show off new designs. However, too much innovation can distract. Make sure you tailor your portfolio to the work you
want. You will often want to show off your strengths, including your understanding and knowledge of basic and advanced design, rather than just your
ability to experiment and innovate.
Don't be afraid to show your work. Many young graphic