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Conceptualizing An Effective Website
By Patrick Schwerdtfeger
Most people make the mistake of building an initial web presence before they've really thought it
through. That mistake then tends to linger because the established website can't easily be changed to
accommodate the changes deemed necessary after the fact. In fact, most people end up making the
problem worse by building out an ineffective website rather than starting from scratch.
An effective website needs to be well thought out before construction begins. You really have to take
some time with a pad of paper and start brainstorming the various elements and you need on the
website and how they contribute to your business. Obviously, these elements will be different for every
business but there are a few things everybody should do before they begin building out their website.
The underlying moniker for today's internet is to "go an inch wide and a mile deep". That means you
should focus your website on a narrow topic and then build a huge presence around that one narrow
topic. Not only will this help your ranking with search engines but it will help your website visitors as
well.
When someone visits your website, they need to understand what your website offers and they need to
understand it quickly. You've only got a few seconds to make that impression and a narrow focused
website has a much better chance of establishing an identity in the minds of visitors and leaving them
with a clear understanding of what you do.
Your website should have a 15 to 25