Amazon SEO in 2020: A must-have eCommerce
Amazon has been on the correct path to take over the market for online retailers through its
presence. It is time to start taking Amazon seriously! With the increasing volume of Amazon
searches each day, it is now the primary search engine for businesses that sell online.
Similar to any other type of business online, getting a top spot is equally important for Amazon
as well. This is the point where Amazon SEO comes into the picture.
Amazon Search Engine Optimization can be described as the process of improving the listing of
products on Amazon so that they rank higher in the results of searches for the keywords you
want to search.
Amazon’s Search Engine Ranking Algorithm– A9
The Amazon A9 Algorithm is the technique that determines the order that products are placed
within search result pages. It's pretty similar to the Google algorithm, with certain important
A9 ranks listings of products by these two main elements:
1. Keywords are important: Keywords being an important factor of ranking in Amazon A9
carefully observes the relationship between the query that the user is using and the
listing of the product.
2. Strong sales conversion rate: A strong sales conversion rate helps rank higher. This is
because of the quality of the product, feedback from customers, customer ratings and
more. are of great importance to A9.
With Amazon's rules constantly changing, it's much more difficult to follow the rules than it is.
Being up-to-date with the listings for products will ensure that your product is ranked well and
you won't get exiled.
Types of Product Listings on Amazon
Amazon SERPs have two types of listings:
1. Organic listings
2. Sponsored listings
If a user types in the search term and clicks on a search result page, a result page for the
search will appear showing both natural and sponsored results.
Organic listings are those which are shown naturally on the results page for search. Amazon's
algorithm A9 identifies the listings that are most relevant