3PAR Selects Choice Logistics for
EMEA Mission-Critical Service Parts Logistics
Choice brings leadership, inventory control to 3PAR’s expanding business
NEW YORK – May 17, 2010 - Choice Logistics, the global specialist in customized third-party
mission-critical service parts logistics, has been chosen by 3PAR® (NYSE: PAR), the leading
global provider of utility storage, to manage mission-critical service parts logistics services for
the company in Europe. Choice’s broad network of strategic stocking locations (SSL) has been
contracted to support 3PAR clients throughout five countries, including Germany, Ireland,
Luxembourg, Switzerland and the United Kingdom.
“We are honored to have earned the trust of an innovative company such as 3PAR,” said Paul
Malamet, executive vice president of business development for Choice Logistics. “Choice has
made significant investments in our EMEA network to meet the service level obligations and
expansion goals for tier 1 clients in the region. With our local expertise and capacity to quickly
activate new SSLs, we can efficiently meet their current and future needs on-demand.”
Due to the critical business functions supported by 3PAR’s virtualized storage platform, a
majority of its customers require a four-hour response to service requests on a 24/7 basis.
Choice has been contracted to provide the fulfillment of 3PAR’s mission-critical service parts to
meet these aggressive service level agreements (SLA), as well as reverse logistics for returned
Within approximately six weeks, starting in early March 2010, 3PAR’s entire EMEA service parts
operation was transitioned to Choice’s SSL network and global inventory management platform,
which seamlessly integrated with 3PAR’s internal system. Choice carefully analyzed 3PAR’s
installed base and leveraged SSLs in close proximity to each site to minimize travel distance
and optimize on-time performance.
The company engaged Choice to enhance its visibility and ability to track and