Clear Channel Radio Creates Executive Research
Position and Names Radio Vet Bob Michaels to
New Role
Executive Vice President of Research to Oversee Research Projects Across Terrestrial and Digital Platforms
April 28, 2010 10:01 AM Eastern Daylight Time
SAN ANTONIO--(EON: Enhanced Online News)--Clear Channel Radio today announced the hiring of Bob
Michaels to a newly created position of Executive Vice President of Research, effective immediately. Reporting to
Tom Owens, Clear Channel Radio’s Executive Vice President of Content/Programming, Mr. Michaels will be
responsible for supervising Clear Channel research projects and personnel across all terrestrial and digital platforms.
"Bob's important role in designing diary and PPM programming analysis tools combined with his unique ability to
synthesize this data to rating and revenue benefits will increase Clear Channel's consumer insights and distinguish our
service for audiences and advertisers,” said Owens. “We are honored that Bob decided to commit his considerable
talents to Clear Channel Research. The transition to electronic measurement creates opportunities for innovations in
data organization and analysis. We welcome Bob to the Clear Channel Radio family.”
Mr. Michaels will develop data-based performance metrics to compare and evaluate local and group-wide absolute
audience achievement, and also innovate new and modernize traditional methods of data acquisition to improve
accuracy and efficiency. He will supervise Clear Channel-owned research enterprises including Critical Mass Media.
“Clear Channel Radio is ahead of its competitors by recognizing the importance of investing in research and how
research can better connect audiences with advertisers,” said Michaels. “I’m honored to work with such a stellar-
team of professionals here at Clear Channel Radio and look forward to helping Clear Channel Radio create world
class audience research capabilities and become a top leader in the research field.”
Mr. Michaels has more than 30