comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry
Panel Empowers CPG Manufacturers to Customize Internet Advertising Plans to Better Reach
CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services
for the consumer packaged goods (CPG), retail, and healthcare industries, and comScore Networks, Inc., a leader in measuring the digital age, today announced that
they are joining forces to create an Internet tracking panel and other supporting solutions to deliver essential Internet media buying and planning tools for publishers,
agencies and advertisers in the CPG industry. The new service will be unveiled tomorrow at the fourth annual IRI Summit 2007 taking place at the Wynn Las Vegas.
Since today’s savvy consumers do not learn about new products strictly through TV advertising, it’s becoming more challenging for CPG manufacturers and retailers to
reach their customers through mass channels. The new Internet tracking panel and solutions from IRI and comScore will empower advertisers to quantify what web
properties are engaging to their key consumer targets and subsequently quantify and track the return on investment of their online marketing campaigns.
"This represents an exciting new service from comScore and IRI that marries online measurement metrics from the leading supplier of digital intelligence with offline
buying data from a prominent CPG syndicated information company,” said AOL Vice President of Market Research Van Riley. “This service is truly needed by clients in
the CPG industry to establish competitive baselines and ROI from online advertising.”
“We’re pleased to build on our partnership with comScore to provide another service that will drive new actionable insights for the CPG and retail industries,” said
President of IRI Business and Consumer Insights Sunny Garga. “Our new Internet tracking panel will help all of our clients to bet