For Immediate Release
August 8, 2005
United Airlines and Dah Sing Bank Launch
Dah Sing Mileage Plus MasterCard
Card members enjoy a faster way to earn free* travel
Hong Kong, August 8, 2005 - United Airlines and Dah Sing Bank today
announced the launch of the brand new Dah Sing Mileage Plus MasterCard. The
new card boasts an array of exceptional benefits and offers a faster way to earn
miles towards free* travel for United Mileage Plus members.
New card members can choose between the Dah Sing Mileage Plus Gold or Dah
Sing Mileage Plus Platinum MasterCard and on acceptance be eligible for bonus
miles as well as other privileges.
z Up to 7,500 enrollment bonus miles: From now until December 31, 2005,
successful applicants will be rewarded with up to 7,500 enrollment bonus
z Double miles for retail transactions: During the promotional period between
now and December 31, 2005, for every retail transaction of HK$8, card
members can earn 2 miles instead of 1 mile as in the basic redemption
z Earn miles through online flight ticket booking: Card members who
purchase United tickets at the United website (www.unitedairlines.com.hk) with
the Dah Sing Mileage Plus MasterCard earn up to 4,000 bonus miles.
z No annual fee for the first year: As a special introductory offer, the annual
card fees will be waived for the first year.
z Priority check-in for Dah Sing Mileage Plus Platinum MasterCard:
Platinum card members can enjoy priority check-in service on United services
at The Hong Kong International Airport.
Mr. Mark Russell, Managing Director, Pacific South of United Airlines, said: “We
are delighted to be launching the brand new Dah Sing Mileage Plus MasterCard.
The new card will provide an excellent opportunity for Mileage Plus members to
earn miles faster and easier than ever before.”
“Mileage Plus has been named the number one frequent flyer program by readers
of Business Traveler U.S. Magazine for