Portions hereof have been omitted and filed separately with the Securities and Exchange Commission
pursuant to a request for confidential treatment in accordance with Rule 24b-2 of the Securities
Exchange Act of 1934, as amended.
INTERNATIONAL DISTRIBUTION AGREEMENT
This INTERNATIONAL DISTRIBUTION AGREEMENT (“Agreement”) is entered into as of
October 3, 2008 (the “Effective Date”) between TAURANGA LTD, a company organized and existing under
the laws of the Republic of Ireland, trading as MONSTER ENERGY (“MEL”) with offices at South Bank
House, Barrow Street, Dublin 4, Ireland, and COCA-COLA ENTERPRISES INC., a Delaware corporation
with offices at 2500 Windy Ridge Parkway, Atlanta, Georgia 30339 (“Distributor”).
1. Recitals and Definitions .
a. MEL is a wholly owned subsidiary of Hansen Beverage Company, a Delaware corporation
(“HBC”). HBC owns the exclusive right, title and interest in and to the Trademarks (as defined below). MEL
has been authorized by HBC to use the Trademarks (as defined below) and manufacture, promote, market,
distribute and sell, including without limitation through distributors appointed by MEL, the Products (as defined
below) throughout the Territory (as defined below).
b. Distributor is a leading producer and distributor of beverages throughout the world and has
substantial experience in the distribution of beverages. Distributor has developed and implemented successful
marketing plans and/or systems for such distribution and which are substantially associated with the trademarks
and trade name of The Coca-Cola Company (“KO”). KO has designated Distributor, and MEL wishes to
appoint Distributor, as a distributor of Products (as defined below) as part of Distributor’s business operations
and systems, with performance to commence as of November 1, 2008, or such other date as may be mutually
agreed by the parties in writing, but which in no event shall be later than November