How To Get More Online Reviews
Now that we’ve discussed why online reviews are important and how to ask for them in ways that are
professional, here’s our list of the top ten ways that you can maximise the quantity and quality of the
reviews your business receives.
1. Make It Easy For Customers To Review
As a customer, would you leave a review about your experience with a business if the business made
you jump through hoops to do so? The likelihood is low, especially if your review was a positive one. This
is important, as customers are 21 percent more likely to leave a review after a negative experience than
a positive one.
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The easier you make it for people to leave reviews, the more reviews you’ll get. Don’t make people
navigate multiple pages or cumbersome login pages to leave a review. The lower the barrier and the
shorter amount of time it takes for someone to leave a review, the more likely they will be to do so.
As a business owner, you must put yourself in your customers’ shoes and think about how you can make
leaving reviews easy and convenient for them. Once you do, you’ll find you get many more reviews,
especially positive ones.
2. Follow Up With Email
After a sales transaction has been completed, it’s a good time to send an automated email following up
with the customer and asking them to share a review. Many companies take this approach, asking for
reviews from customers right when the experience is still fresh in their minds.
That said, you can also run an email campaign that reaches out to a large number of recent previous
customers at once, asking them to review their experience with your business.
An email campaign can target every customer for the past month or two, for example, but try to keep it