5 Techniques for eBay
Cindy L Shebley
ID YOU KNOW THAT THE NUMBER OF REGISTERED USERS ON EBAY NOW EXCEEDS THE
population of all but the four largest countries in the world? Combine
eBay users with those who use other Internet sites and the
possibilities for selling your products seem limitless.
With all the hype, it sounds like online selling is the road to riches. The Urban
Legend is that you can be an overnight success staying at home, working a
couple of hours a day while still in your pajamas.
However, the truth is that having an online business takes a little planning and
some old-fashioned hard work. The good news is that there are many, many,
many more buyers looking for products than any shopping mall can provide.
For an entrepreneur, understanding how to get those buyers into your virtual
store and sell them what they want to buy is the key to success.
Here are five guaranteed techniques to build your business.
1) WRITE COMPELLING DESCRIPTIONS. A good description must look professional.
Black text on a white background is the easiest to read. Save color for
highlighting text that you want to draw your viewers’ eyes to.
Keep your paragraphs short. Leave white space between paragraphs to break
up the text and make it easier for viewers’ eyes to rest.
When writing the description, emphasize the product’s benefits over the
features. When concluding your description, give your viewers a reason to act.
You want them to click on the ‘buy now’ button before they leave the listing.
2) LEARN THE BASICS OF SEARCH ENGINE OPTIMIZATION (SEO). Learning how to rank
high on Google, Yahoo or any of the other Search Engines is important. You
can’t buy your way to the top! Don’t buy subscriptions from companies who
offer to list your site on thousands of search engines. There aren’t that many.
Those companies list your site on Link Farms – and the Search Engine Spiders
consider these as another form of spam. Instead of raising your rankings,
being associated with link