FLATFEEPRICING: A REVOLUTIONINLISTRENTALFULFILLMENT.uring
exhibited in what felt like a
trade show every weekend.
DMB, ACC, DM Days, ListVision,
seemed to blur together. And,
while we can’t take full credit, our
attendance was often enough that
Ray Schultz felt ListFusion had
ushered back in the “booth babe”.
Flattering, we know.
Don’t be confused, we love trade
shows. In fact, there’s no better
colleagues. What we don’t like
are the associated, never ending,
incremental fees. Empty the trash,
$500.00. Single dial-up internet
connection, $1000.00 a day.
Drayage... obviously priceless.
Amazingly, the month-to-month
warehousing of our crates was the
We were inspired.
A Light Bulb Moment
On each flight home, we asked, “Is
warehousing more than just
warehousing?” Our crates had to
be moved out of the semi, on to
the dock and shuffled back to their
space. Does all the movement in
and out of the warehouse mean
technical warehousing”? No, it’s
still just warehousing.
This was our light bulb moment.
List rental fulfillment is no more
than moving a file
warehouse, storing the file, and
then moving it back out. Granted,
computers, programming, and
automation are involved, but
there is no wizard behind the
curtain. Just a team driving digital
fork lifts. Sure, lists must be
formatted, standardized, and de-
duped. But, in the end, you’re
files are just being kept clean, dry,
A Simple Plan
A simple plan starts with a simple
file, a computer, and decade of
programming. After handling
thousands of complex files, we’ve
gained an appreciation for the
These don’t require additional
processing. In fact, very little
human interaction is needed.
Why should you pay as much for
these simple files as you do for
more difficult and complex files?
ListFusion decided you shouldn’t.
Billing Outside The Box
Think of everything for which you