DemandGen™ Partners To Speak at Home
Builders Association Greater Austin, Sales and
Marketing Council Breakfast about Real Estate
Marketing & CRM
June 07, 2010 01:27 PM Eastern Daylight Time
AUSTIN, Texas--(EON: Enhanced Online News)--DemandGen™ Partners announced today that Robert Cowes,
President and Co-Founder, DemandGen Partners will present at the Home Builders Association Greater Austin,
Sales and Marketing Council Breakfast. Cowes, a real estate marketing and demand generation expert, will share
tips and tools on how to more cost effectively find real estate buyers online as well as provide the metrics that
substantiate the need for CRM tools to improve lead management and increase ROI.
According to the National Association of Home Builders, 90 percent of real estate buyers start their research online.
However, only 20 percent are ready to talk to a sales person when they register. How do you solve the mystery
behind converting these leads to sales? What are the marketing weapons you need to be successful in 2010? Cowes
will share his expertise during his upcoming presentation, “Increase Your Online Marketing ROI: What You Need to
Know to More Cost Effectively Find Real Estate Buyers Online and Improve Lead Management,” to answer these
questions and more.
When: Thursday, June 17, 2010, 8:00AM – 9:30AM
Where: 8140 Exchange Drive, Austin, TX 78754
What Attendees Will Learn:
l How to generate more Internet leads at a lower cost per lead
l Tips and tactics to improve your email and Internet lead generation strategy
l Dispel Google myths vs. truths
l 90% of Internet leads are not qualified or go into a black hole. Learn about the latest marketing technology
that can help you get a better ROI from Internet leads.
l How to give your sales and marketing teams an edge with Leads + CRM + Marketing Automation
“As the housing market continues to improve, it becomes increasingly important for real estate builders and
developers, to embrace a new approach to marketing automation and CRM