QuickLinks -- Click here to rapidly navigate through this document
POWER OF ATTORNEY
C. ROWLAND HANSON
KNOW ALL MEN BY THESE PRESENTS, that the undersigned, C. Rowland Hanson, hereby constitutes and appoints Brian
R. Cook or Rod W. Rice, severally and not jointly, his true and lawful attorney-in-fact and agent, for him and his name, place and
stead, in any and all capacities, to sign the Form 10-K of Direct Focus, Inc., a Washington corporation, for the fiscal year ended
December 31, 2000, and any amendments or supplements thereto, and to file this Power of Attorney and the Form 10-K, with all
exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission and the NASDAQ
National Market System, granting unto said attorney-in-fact and agent full power and authority to do and perform each requisite
and necessary act to be done in and about the premises, as fully to all intents and purposes as he might or could do in person,
hereby ratifying and confirming all that said attorney-in-fact and agent, may do or cause to be done by virtue hereof.
POWER OF ATTORNEY C. ROWLAND HANSON
Dated this 27th day of March, 2001.
/s/ C. ROWLAND HANSON
C. Rowland Hanson