Program Overview
This seminar will help attendees find out
just how easy it is to unclog writer’s block
and start writing immediately with
confidence and know-how. They will
discover how to express personality and
style in their writing, how to tap into their
natural creativity, and how to present
messages in ways that will achieve the
desired positive results.
Debra Smith will share techniques for
breaking big ideas into smaller, more
manageable ones and for writing
precisely and accurately to avoid danger-
ous misunderstandings or mixed
messages. Participants will gain confi-
dence in choosing the style, format, and
tone that fit the tough writing assign-
ments—proposals and reports to upper
management, sales and persuasive
letters, bad news letters, and status
reports. The end result will be worth it—
knowing how to write with more speed,
clarity, and impact than ever before.
Who Should Attend
Anyone who writes letters, memos,
reports, proposals, or other business-
related documents. Especially helpful for
managers and supervisors who need to
add more impact to their writing, adminis-
trative assistants who write for their
managers, salespeople who need to
make proposals more persuasive, and
technical professionals who need to
make complex material clearer and
easier to understand.
Program Objectives
In this information-packed program,
participants will learn how to:
• Organize their thoughts before writing
• Break through the “blank page panic”
• Hook their reader with the opening
• Let their personality shine through
• Make their documents more appealing
and “reader friendly”
• Convey credibility and professionalism
• Purge wordiness, jargon, and clichés
• Eliminate irritating redundancies
• Build goodwill and cooperation
• Write effective e-mail messages
• Deliver bad news inoffensively
• Produce mistake-free documents
EFFECTIVE BUSINESS WRITING
About the Instructor
Debra A. Smith is a nationally respected consultant, speaker, and seminar leader. Her
subject is professionalism–a composite of r