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How to Gain from Multilingual SEO
How SEO and website translation will affect your online marketing strategy
Understanding the power of the internet and its influence on marketing strategy is the first
step towards the realization of the importance and requisiteness of website translation to
reach not just the native language market but the global market as well.
In today's world, most people are using the internet to find information and gain access to
resources they both normally cannot access or would require some travel and effort to
acquire. The internet solves this disparity between customer need and customer access by
enabling any user in a myriad of countries with a portal to the internet to have access to all
the information/services/products they desire with a click of a button. This change has led
many marketing firms and agencies to evolve their marketing strategies from radio and TV
to aggressive online awareness and promotional activities. This change is due in part to the
immense potential for growth the internet facilitates in both the local and global markets for
service(s) or product(s).
All this is clear but why translate my website to any particular foreign languages?
The above is a very common question that brings the author back to a personal marketing
philosophy and direction as the manager and owner of a business. Business owners seek to
implement marketing strategies that will build awareness among the maximum amount of
customer segments that would be interested in my product/service. Operating under this
philosophy, once any owner defines the goals he/she wants to achieve, the realization that
new markets he/she wants to open are not limited to those of his/her native country
becomes quite apparent. The motivations for translation become self-explanatory.
Translating and localizing ones product/service offering allows exponentially faster growth
by removing any language or cultural barrie