Setting up an Online Business: The Cost of Security
When setting up an online business, there are many things to consider beyond the basics of sales and marketing. While the appeal of one's product is
of paramount importance to be sure, there are few things more disheartening for a fledging online business than to realise that despite the appeal of
their product that they are losing business because of security issues, or that they could have achieved an equal degree of success without spending
as much on web development. There are areas to spend top dollar, and there are areas to cut corners and save money; knowing the difference
between these two situations can often mean the difference between success and failure.
The single most important consideration for an online business is the security of its customers' personal information, particularly when it comes to
financial information. While it goes without saying that the purchase page for any online business should be encrypted, the company a business
chooses to purchase its SSL from can have a deep impact. Price is certainly one consideration, but selecting a company with a well-known name in
the industry and which engenders trust and comfort in customers and potential customers is critical. This is one of the areas where making a careful
and balanced cost versus benefit analysis should be undertaken. Being cost conscious in every aspect of a business is prudent, but making realistic
determinations about the value of solid security is important. It is important to remember that it is not only the reality of security that is important, but
the perception of security; in many cases, the perception is more important than the reality.
The other major consideration that must be made when setting up an online business is how much money to spend on web development. This can be
the single most costly part of taking a business online, and with all of the turnkey options that are available already, one must be convinced that one is
getting an actual value before the mon