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HOW TO
Select & Buy an
ELITE DOMAIN NAME
Steve Baba, Ph.D.
HOW TO
Select & Buy an
ELITE DOMAIN NAME
Contents
Introduction....................................................3
About the Author – Steve Baba, Ph.D...............3
Domain Naming Goals – Summary ...................4
The Winner’s Curse and Fool’s Gold .................5
Domain Names Have Their Own Image ............5
Why Domain Names Must Be Memorable..........6
Trademark Categories and Trademark Strength 7
Buying a Great Domain Name at a Great Price ..7
Domain Naming Strategies ..............................8
Generic Names ..............................................9
Unrelated, Arbitrary Dictionary Words ..............9
Coined or Fanciful Words...............................10
Generic Plus – The Combined Solution ...........10
Two Unrelated Words – The Economy Solution11
Acronyms and Initials ....................................11
Three Words such as RedDogComputers.com.12
Long Coined Words such as GreTelTech.com..12
Misspelled words and difficult to spell words ...13
Taglines as Names ........................................13
Homophones – Words that sound alike ..........14
.Net, .Org, .Biz and other TLDs ......................14
Domain names that sound like verbs..............15
Numbers in Domain Names ...........................15
Why Inferior Domain Names Happen .............16
Apostrophes, Ampersands, Hyphens ..............16
Don’t Make Me Think About Using Your
Web Page or Your Domain Name................17
Short Case Study – Web Hosting Firms...........17
How much is a great domain name worth
to a business?............................................18
The Cost To Change A Name.........................19
Resell Your Name and Get Some of Your
Money Back If Your Plans Change...............20
Domain N