Creativity Conference in Buffalo Attracts
Innovation Leaders From Around the World
Registration opens and website goes live for HOW TO Create, Innovate and Lead Change
March 30, 2010 10:03 AM Eastern Daylight Time
BUFFALO, N.Y.--(EON: Enhanced Online News)--In late June, hundreds of leaders in creativity, innovation and
change management will gather in Buffalo, NY, - the birthplace of “brainstorming” - for the Creative Problem
Solving Institute Conference: HOW TO Create, Innovate, and Lead Change.
The Creative Problem Solving Institute (CPSI) returns to Buffalo, June 21 - 25, hometown of its founder, Alex
Osborn, inventor of “brainstorming” and the Creative Problem Solving method.
Osborn’s seminal work in creativity education in the 1940s and 1950s was fully realized when Dr. Sidney Parnes
and Dr. Ruth Noller established a permanent academic home for the International Center for Studies in Creativity
(ICSC) at Buffalo State in 1967. The first and oldest degree-granting program in creativity in the world, the ICSC
has achieved an international reputation for scholarly research and teaching that focuses on developing creativity,
leadership, decision-making and problem solving skills.
“We are very happy to have CPSI back in Buffalo.” says Gerard Puccio, Chair, International Center for Studies in
Creativity at Buffalo State College. “While many may know Buffalo’s history in creative problem solving, they may
not realize how extensive the practice is today. CPSI’s return highlights the region’s leadership in the field of teaching
innovation and change management.”
He added, “Now more than ever, people need to think creatively in order to cope with today’s challenges.
Organizations, too, need people who can manage change, and who understand the process of innovation.”
What makes the Creative Problem Solving Institute different is that participants learn HOW to use creative process,
tools and techniques, HOW to be more creative and How to lead change. Participants design their own exper