Balihoo Predicts Top Local Marketing Trends for 2010
Merging of time-tested tactics, new technology will lead Local Marketing during first year of new
Boise, ID (PRWEB) December 29, 2009 -- This past year was not exactly what businesses had been hoping for --
the down economy not only took its toll nationally, but posed unexpected challenges for local marketers. Balihoo,
the premier provider of Local Marketing Automation Local Marketing Automation technology and services to
national brands with local marketing needs, has unique insights into local marketing trends. Their work to provide
solutions to clients -- including more than 25,000 local affiliates with more than $180 billion in annual revenue --
means that they are on top of the local marketing trends that you will be seeing on a nationwide scale in 2010.
For more information, download Balihoo's Local Marketing Automation Whitepaper.
Balihoo's predictions for the first year of the new decade include:
• Local Television: TV audiences may be watching an average of 13 hours a week, but an increase in
programming options means that viewers are watching far more programs across the board. This pays off for local
TV advertisers, giving them the ability to focus their messages on smaller, more targeted groups of viewers.
Prediction: More local businesses will use TV -- particularly cable -- to reach these more refined, segmented
• Local Newspapers: Local newspaper advertising has been rapidly declining as local marketers are looking for a
greater ability to target their messages and audiences. Online newspaper advertising, however, has been
Prediction: Online advertising for local newspapers will halt its expansion and go flat, or even see a slight
decline. The year 2010 will be a turning point for news delivered via the web and mobile devices, which are areas
in which newspapers typically do not excel. The exception to this prediction: publications -- both print and online
-- that serve rural areas or are focus