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Chemeketa Community College Adopts Intelliworks for Constitu
Relationship Management
College to use CRM for Marketing and Recruitment to Cultivate Prospects from
Enrollment
11.02.2009 – Rockville, MD – Intelliworks, Inc., a leading provider of relationship
management solutions for higher education, today announced that Chemeketa
Community College of Salem, Ore. has chosen Intelliworks' CRM to expand their
marketing and recruitment efforts.
Chemeketa chose the Intelliworks solution because of its flexibility, user-friendly
interface, and software-as-a-service delivery model which does not tax IT resources
to implement and maintain.
“Our enrollment numbers are rising,” said James McNicholas, student recruitment
coordinator for Chemeketa. ”We want to help students and keep lines of
communication open during the enrollment process. We understand that choosing
a college can be tricky, Intelliworks will help us serve our customers.”
One of the first initiatives Chemeketa will work on with Intelliworks is increasing
outreach to students who have been admitted, but are not yet enrolled.
“Intelliworks’ marketing and analytics functionality will allow to Chemeketa
Community College to monitor the return on investment for their marketing dollars,”
said Intelliworks CEO, Todd Gibby. “In an increasingly competitive environment, it’s
especially important for community colleges to have this insight. We’re confident that
having effective CRM strategy, processes, and technology in place will not only help
Chemeketa increase enrollments, but improve yield as well.”
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About Intelliworks
Intelliworks enables enrollment and admissions professionals to make purposeful
connections with students through its Web-based relationship management,
marketing and recruitment services. Leading institutions around the globe leverage
Intelliworks’ relationship management solutions for higher education to
increase enrollment, enhance marketing performance and improve