FRIDAY, MARCH 27
SPACE CLOSE Wednesday, February 25 MATERIAL CLOSE Monday, March 2
When it comes to reward programs, small business is very big indeed.
Credit card companies, retailers and the travel industry in all its forms are
tailoring programs to meet the needs of small business, and they’re finding
that they’ve struck a chord.
Corporate Travel Rewards, a feature to be published Friday, March 27th will
explore this growing trend with a comprehensive survey of the latest
products from major players. And experienced small business owners will
describe their strategies for cashing in on points programs.
AMONG TOPICS UNDER CONSIDERATION ARE:
n Rewards and small business: What’s new in the marketplace.
n The rapidly growing “unmanaged” business-travel market of small
companies, independent contractors and others who can't negotiate
volume discounts. Airlines and other players are sharpening their
Web sites to attract these travellers, and enhancing their reward
n Strategies: How to manage purchasing to make the most of points
n Pros and cons: Some business owners prefer to separate business
and personal cards, others consolidate their rewards in one card.
n Now you can make life easier--and save a few bucks--by booking
packaged deals – with rewards attached – through one of the major
online travel sites.
n Voice of experience: Tips from a cross-section of small business
n Programs that enable small businesses to offer rewards.
WHY REACH SMALL BUSINESS READERS?
n Most Globe and Mail readers employed in small businesses work in
the up echelon of their organizations. Almost 70% are
n Based on their influential positions, it’s not surprising that over 40%
of Globe and Mail readers in small businesses are decision makers.
n Globe and Mail readers are more likely than the average small
business employee to influence IT, finance, office equipment and
business travel decisions.
n One insert in the G