Ready to Wear Vs Haute Fashion
It is popularly believed that there is a great difference between high fashion and ordinary clothes, but
this is not the case. Designers such as Chanel and Dior sold expensive fashionable clothes to a relatively
small number of people, but their designs were widely copied by manufacturers, who sold the "knock-
offs" for a fraction of the price of the originals to a much more extensive clientele. Another popular
myth is that men do not wear fashion. While it is true that men's clothing changes more slowly and
subtly than women's clothing, it, too, follows the fashion. In the 1980s, for example, Giorgio Armani
designed fashionable men's suits and jackets that had a profound influence on menswear generally.
Finally, it is widely assumed that changes in fashion "reflect" societal change and/or the financial
interests of fashion designers and manufacturers. Recent research indicates, however, that there also
exist "internal taste mechanisms," which drive changes in fashion even in the absence of significant
social change. Particularly relevant is Stanley Lieberman's research on fashions in children's first names,
which are clearly unaffected by commercial interests. No advertisers promote the choice of names such
as Rebecca, Zoe, or Christopher, but they have become fashionable anyway.
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Modern Influence of Fashion
La mode is the French word for fashion, and many scholars believe there is a link between la
mode (fashion) and la modernité (modernity, or the stylistic qualities of what is modern). Certainly, the
number of people following fashion increased greatly in the modern era, especially beginning in the
nineteenth century, due to the spread of democracy and the rise of industrialization. The later
nineteenth century witnessed both the mass-production of ready-