Presented by Daniel Toriola
Very few restaurant type businesses actually succeed. Most fail in their first year of operation. There are many
opinions and reasons given as to why this is happening. Upward of 25-33% of restaurant type establishments
shut down in under 12 months
Click here to know more
Affordable Business Web Hosting - Only 41 cents / month Onwards. Plus $5200 Worth Of Freebies! Nobody Can
Beat Our Rates. Period.
Click here to know more
Exceeding Expectations in the Restaurant Industry
By Jose L Riesco
How many times do you get one of these surveys, specially after buying a new car, where they
expect you to fill them giving them always the top score? (Meaning that they have exceeded all your
expectations).
If we had to follow the car dealers' standards, "Exceeding Expectations" would mean an OK service...
Or did they delivered the car directly to your door at work or at home? Did they give you an incredible
discount or did something so out of the ordinary that you were in shock and awe (and not in a negative
way!) because it greatly surprised you?
These would be cases of exceeding expectations. Giving you a free pot coffee while you wait for the
salesman or just going for a test car ride with you are not. All the dealers do this, it is part of their
service, so we expect this from them and we would get disappointed (or just take our business
elsewhere) if we didn't get these perks.
I guess that we should rate most car dealers with 3 stars (average) although they always demand 5
(exceeded expectations) for some unfounded reason. Perhaps their expectations are lower than
normal after you spend more than $25,000 on their product?
But I digress.
Going back to the restaurant business, your business, how many times do think your clients believe
that you've exceeded their expectations?
Sometimes, seldom, never?
How many times did you dine in another restaurant where they've exceeded your expectations?
It didn't happen too many times to me, and I dine out a lot.
Perhaps because this ind