Advertise.com Launches Cost Per Action (CPA)
Advertisers Pay Only When Previous Visitors Convert
ad:tech San Francisco 2010
Booth # 5869
April 20, 2010 10:29 AM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--Advertise.com, a premier platform for search, CPA and
display advertising today announced the availability of its Cost Per Action (CPA) Remarketing platform to bring
even more value to advertisers who work within tight budgets, need precise measurement and have to show healthy
returns on their advertising spend. CPA Remarketing reaches out to previous visitors of advertisers’ sites as they surf
elsewhere on the web and provides incentives for them to return and make a buy decision or take an otherwise
desired action. However, CPA charges only when ads convert thus eliminating risk.
Remarketing is a targeting tactic for reaching prospective customers who have previously visited an advertiser’s site
but didn’t convert. Advertise.com tags these visitors when they leave to create a custom population of target
audiences and delivers specific discounts and specials on items previously browsed as they surf elsewhere on the
web. Adverstise.com’s CPA Remarketing platform advertisers pay only when a sale or desired action is made.
In a 2009 survey of online marketing specialists conducted by Advertise.com and SEMPO, the Search Engine
Marketing Professional Organization, 46.3% of respondents noted that Remarketing is the most under-utilized online
marketing technology. Of those participants who had used Remarketing for their online advertising, a majority
(53.1%) responded that remarketing was more impactful. Over half (52.4%) of participants who had used CPA in
their online advertising strategies noted that they used it to drive sales leads.
“CPA remarketing is working so well for our advertisers, we are experiencing virtually no attrition,” said Daniel
Yomtobian, founder and CEO of Advertise.com.“It really brings together the strengths of online advertising