SMARTSTART Business Success Mentoring Program
© 2008 Lexicorp Services Inc.
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BRANDINGZEN: Session 3
Wednesday, August 20th, 2008
1:00 pm to 2:30 pm
ACCESS LINK BRANDINGZEN: Session 3 EVENT LINK
AGENDA
1:00 to 1:05
Welcome & Group News
Professor Lopeke
1:05 to 1:15
The SMARTSTART NPD Model
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Be (create, continuous improvement)
- Do (develop, ongoing enhancement)
- Have (pilot, customer feedback )
“AFTER THE CLASS” Segment (Aug. 27)
Professor Lopeke
1:15 to 1:20
Our Case Study
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Review of last week’s work
- Anne’s first thoughts and instincts
about her brand’s message,
personality (colours and symbols)
Anne Gorman
1:20 to 1:40
Today’s Topic: Brand Creation
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Selecting your brand name
- Creating your tagline(s)
- Defining your brand personality
Professor Lopeke
1:40 to 1:55
Skill Building: Lesson 3
Using reliable tools for design research
Professor Lopeke
1:55 to 2:00
Business Building: Assignment 3
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Knowing what business you are in
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Planning your offers
All
2:00 to 2:30
Open Discussion and Q&A
All
SmartStart
Business Success Program
Straight talk. Simple Strategies. Stellar Support.