Billy Jean Ain't Seen No
Marketing Machine Like This
15 Steps To Make Your Marketing Machine Rock and Roll
Special points of interest:
◊ Sample Squeeze page that converts at 40%
◊ 15 things you must do & how to make it fun and easy
◊ The easy program for split testing that costs zilch
◊ Are you using “Johnson boxes”?
Is your confirmation page serving it’s real purpose?
Is your thank you page up to speed?– PROOF my strategies work
◊ Are you missing any of theses 15 steps? Fix it now!
◊ Are you testing price points on your “money page?”
◊ What is the effectiveness of your “upsell 1?”
◊ The autopilot bank deposits system revisited
By Marlon Sanders
Copyright 2010 Higher Response Marketing Inc.
All rights reserved.
Whether you liked, hated or were indifferent about Michael Jackson as a person, you just
about had to love his song Billy Jean.
Just like I'm the King of Step-By-Step Internet Marketing, he really was the King of Pop.
The reason I used that title is what I have to write about today is very important. So I wanted
to make certain I got your attention.
See, just as Michael Jackson built his marketing and sales machine on the back of that song,
even so you can build your marketing and sales machine on the back of 15 sub-systems.
A system is a sequential series of steps that results in an outcome. You can think of it like an
assembly line machine and at the end is a product that is sold successfully.
Just like Michael's Billy Jean CD's that set all kinds of sales records. So without further ado,
here are the steps tracking.
You do NOT need your own product to use these 15 steps and I'll explain why later on.
I want to ask you one thing:
Before I give you these steps, will you COMMIT to working a little bit each day to ONE of
If you will, then say out loud: "I commit to working on one of these 15 steps daily." If you say