What Is It?
You already know about advertising in
newspapers and on radio and television, but for
licensed contractors advertising is more than that.
•	 Your	business	card;
•	 Any	contract	proposal;
•	 Lettering	on	your	trucks	and	other	vehicles;
•	 Any	sign	or	billboard	identifying	you	or	your
company	as	a	contractor;
•	 Any	soliciting	brochure,	pamphlet	or	circular
you	or	anyone	else	posts	or	distributes;	and
•	 Any	directory	or	listing	that	states	or	implies
you are a contractor requesting or looking for
the kind of work that requires a contractor’s
license	under	the	Contractors	License	Law.
These	specifications	are	in	Rule	861	of	the	CSLB
Rules	and	Regulations.	They	define	what	Business
and	Professions	(B&P)	Code	section	7030.5
means when it says that licensed contractors are
required	to	include	their	license	numbers	in	“(a)
all	construction	contracts;	(b)	subcontracts	and
calls	for	bid;	and	(c)	all	forms	of	advertising,	as
prescribed by the registrar of contractors.” The
fine	for	not	complying	with	this	requirement	is
between	$50	and	$100	for	a	first	offense.
Plumbing, electrical sign, and well-drilling
contractors must display the following information
on both sides of every business vehicle in letters at
least	1	1/2	inches	high	(B&P	section	7029.5):
•	 Business	name;
•	 Permanent	business	address;	and
•	 Contractor’s	license	number.
All	other	licensed	contractors	must	display	their
business names and contractor’s license numbers
on every one of their commercially registered
vehicles. The name and number must be in a
clearly	visible	location	in	letters	at	least	3/4	inch
high	and	wide	(B&P	section	7029.6).
It is a misdemeanor to use false, misleading or
deceptive advertising to induce clients to enter
into home improvement or other improvement
contracts	(B&P	section	7161).	It	is	also	illegal	to
include in an ad for home or other improvements
any false or misleading assertions or price