<p>And how technology can provide it
What do doctors want from the industry? This is a question that
marketers have always asked; yet the answers are changing.
Healthcare professionals’ needs are not static. They are both
more questioning of the value that the industry provides and
more open to new approaches.
Many of these expectations spring from technology-driven
customer services that doctors daily receive in other parts of
life – the on-demand, real-time and ‘just for you’ experiences
that have built whole new industries over the last few decades.
And so they now expect it from their industry partners and want
to provide it for their patients too.
These needs are new but currently often unmet. So what do
doctors want today? Agnitio has uncovered six clear needs that
marketers can address right now.
What do doctors want
from the industry?
Healthcare professionals are now looking to work closer with
the industry but it has to be with shared goals. Doctors want
a stronger collaboration with industry with the objective of
raising the quality of patient care and improving treatment
What this means is that the barriers to healthcare professional
access come down as the industry raises its game – taking a
more holistic approach that adds value beyond the product
There are numerous ways to meet these needs. Doctors are
calling for industry assistance in many areas including: online
consultations, facilitating care at the bedside, individual patient
follow up, patient information services and novel ways to
For me it’s about the whole picture.
So it would be somebody who
is not just coming to sell their
product, but also being open to
any questions and ideas. Not just
talking the talk of being patient
focused, but actually being that as
Dr. Partha Kar
It hasn’t gone unnoticed that doctors often receive better
services as consumers than they do in their professiona