From Send2Press® Newswire — Print Friendly Version
Food and Beverages News
P R E S S R E L E A S E :
'The Eggplant People' Invade the Frozen Aisles at West Coast
Tue, 13 Jul 2010, 17:41:30 EDT
ST. AUGUSTINE, Fla., July 13 (SEND2PRESS NEWSWIRE) -- Dominex LC, the leader
in specialty eggplant products for more than 25 years, has successfully invaded the
frozen aisles at select West Coast retailers. Now, consumers will find the "The Eggplant
People's" combinations of fresh eggplant and all-natural ingredients at Safeway, Raley's
(Nob Hill), Vons, select Whole Foods and Ralph's locations in addition to leading natural
This move west coincides with consumer demand for more unique vegetarian and
vegan offerings and a desire to incorporate more varied vegetable options into their
meals. By using fresh eggplant as the primary ingredient, Dominex offers health and
ingredient simplicity, while delivering taste and convenience. Moreover, Dominex
provides year-round solutions for integrating one of the healthiest vegetables into
mealtime - try the vegan Eggplant Cutlets, ranked #1 by IRI, on the grill!
"About a year ago, we embarked on a journey to bring our delicious, healthy and convenient products to consumers in the
west, and we've been overwhelmed by the response," says John G. McGarvey, Dominex President. "I'm excited to say that
vegetarians, foodies, vegans and other consumers seeking an easy, healthy meal solution along the Pacific coast can now
find all of our products in the frozen aisles of their favorite retailers; and there are more products to come."
All Dominex products are now available to consumers, including: the Dominex Eggplant Cutlets - all natural lightly breaded
slices of eggplant which are great in parmesan dishes, as a side dish or within a sandwich; the Vegetarian Eggplant Meatball -
one of the healthiest meatballs on the planet. With only 90 calories and 2.5 grams of fat in an approximate six "meatball"