Cool Mats Affiliate Training Manual
Cool Mats
THE COOLEST ADS IN TOWN
Small opportunities are often the beginning
of great enterprises. --Demosthenes
AFFILIATE
TRAINING
MANUAL
"The aim of advertising is to know and
understand
the customer so well
that
the
product
or
service
sells
itself."
--Peter F. Drucker
Copyright 2010 - Cool Mats (TM) - All trademarks are property of their respective owners.
Cool Mats Affiliate Training Manual
A WELCOME MESSAGE
"Our prime purpose in this life is to help
others. And if you can't help them, at least
don't hurt them." --Dalai Lama
Dearest Cool Mats Affiliate:
Welcome to Cool Mats! We are grateful that we are on the team
together. You are now in business for yourself and we are here to help.
Our goal is to build a recognizable market brand that will set you apart
from every other print advertising in your area. It’s as simple as that.
To accomplish this goal, several things must occur; great quality of our
work, value for our advertisers, great care for our restaurants and
customers. If you are ready to follow the system, it will reward you
with optimum results.
We believe in the value of our relationships. We believe that honest
and open communication is essential for our growth and to achieve our
goals. These relationships include our advertisers, our customers, our
restaurants, our vendors and our Affiliates (you).
We’ve tried very hard to avoid outrageous or empty promises about
this business and about the success you can expect. We’ve included
only practical and established techniques and verified methods to get
your business up and running.
This business is not complicated, yet it can be very rewarding. Like
any successful business venture, however, the advertising profession
requires effort. But with this training manual in hand, you have the
roadmap you need for reaching your goal of financial success. That
goal is now much closer to you.
Thank you for being a valuable Cool Mats Affilia