This could be such items as images, colours and fonts. But most importantly, you
want to test different variations of the six criteria factors I mentioned earlier.
You will want to split-test headlines, call-to-actions, social proofs, etc. It is only
through this tedious process that you will be able to make improvements and
Google Website Optimizer
The first time that I was exposed to this tool was when I was presenting at The
System Seminar in 2008. One of my co-faculty members was Tom Leung from
Google and he did a presentation on Google Website Optimizer.
This is a free tool offered by Google that allows you to do A/B split testing and
multivariate testing in order to improve conversions. You can test any element
on your landing page such as headlines, sub-headings, call to action, images and
many other variables.
He said something that has stuck with me every since I saw his presentation. He
said, “Bad landing pages are where clicks go to die.”
Now if you are buying traffic and you are sending that traffic to bad landing
pages, you are essentially paying for clicks that die.
Not only is it important to test various ads you create to generate traffic to your
CPA offers, it is equally important to test various elements on your landing pages
in order to generate more CPA leads.
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Although you have little control over the advertiser’s landing page on the CPA
network if you are direct linking, you do have the ability to better pre-sell your
prospects with your own landing page.
To learn how to use Google Website Optimizer, I recommend going through their
If you are serious about making money in the CPA marketing game, you must
absolutely track. If you are not prepared to do this, I suggest you stop reading
this report now because you will not succeed.