Loyalty Management Market worth $15.5 billion by 2025
MarketsandMarkets forecasts the global loyalty management market size to grow from USD 7.6 billion in 2020 to
USD 15.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during 2020 –2025. The significant
growth in smartphone technology and its increasing usage across the globe are expected to drive the market.
Loyalty management is a series of activities to acquire, engage, and retain stakeholders to strengthen relationships
with customers and other stakeholders. Loyalty programs are designed for providing an interactive environment
between a business organization, its customers, employees, and channel partners (distributors, resellers, among
others). Loyalty management is one of the key application areas across verticals, such as automotive, retail,
banking and financial services, healthcare, and telecommunication.
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In the loyalty management market, the key and emerging market players include Aimia (Canada), Annex cloud
(US), Apex Loyalty (US), Apptivo (US), Bond Brand Loyalty (Canada), Brierley+Partners (US), Capillary (Singapore),
Comarch (Poland), Epsilon (US), FiveStars (US), Hashtag Loyalty (India), ICF Next (US), Kangaroo (Canada), Kobie
Marketing (Russia), Loyalty Gator (Canada), LoyaltyLion (England), Maritz Motivation (US), Merkle (US), Oracle
(US), Smile.io (Canada), SpotOn (US), TIBCO (US), Yotpo (US), SailPlay (US), Lacek (US), and Paystone (UK) These
players have adopted various strategies to grow in the global loyalty management market.
Aimia (Canada) offers 3 types of loyalty management solutions: Aimia loyalty platform – SaaS, Aimia loyalty
platform – Enterprise, and Professional services. The loyalty units segment brings together the strategy and
solutions business for individual clients, particularly platform-based business with products. The company operates
globally through its subsidiaries, such as Aimia Canada Inc