CBA and the Christian Retail Channel to Provide Online Standardized
Frontline & Certification Training to 2,000 Retail Stores Across the United
Learn.com®, the leader in on-demand workforce development and productivity, announced today
that CBA, the trade association for the Christian Retail Channel, has selected the company's
Learning Management System to effectively deliver frontline training as well as manager and
owner certification training to all Christian retail stores.
(PRWEB) October 22, 2009 -- Using Learn.com, CBA will provide fundamental frontline training across the
country in customer service, product knowledge, and retail-management skills to retail owners, managers, and
sales associates. This distinctive training will help Christian-store retailers become the most knowledgeable and
trusted resource for their customers, and provide a competitive distinctive against online retailers and
mass-market merchandisers. Learn.com also will empower store owners and managers to track employee
performance and assign custom courseware, including comprehensive Professional Christian Retailer©
certification for managers and owners.
"We selected Learn.com because they are the leader in the space with the largest user population, greatest
functionality, and ease of use. Research on customer satisfaction reveals every $1 spent on personnel costs could
mean as much as $28 in sales if sales associates could talk intelligently about products and take customers to
products in the store. Learn.com will allow us to provide standardized training to all of our 2,000 retail stores to
develop knowledgeable and effective personnel. It also will also help us deliver product information directly to
frontline employees who actually engage customers. Our goal is to put 'special' back into 'specialty retail', and we
believe Learn.com can help us archive that goal," said Bill Anderson, CBA President & CEO.
Get a free copy of The 7 Factors That Driver Performance from Learn.com
Colorado Springs-based CB