Borrell Associates to Hold Local Mobile Advertising Conference
The conference couldn’t be timelier. Borrell is forecasting that local mobile advertising in the
U.S. will grow from $285 million in 2009 to over $11.3 billion by 2014.
Williamsburg, VA (PRWEB) May 14, 2010 -- Borrell Associates will hold its 2010 Local Mobile Advertising
conference in Dallas, Sept. 27-29, 2010, featuring an agenda that focuses exclusively on turning local mobile
advertising and promotions into a viable, money-making business. (http://www.borrellassociates.com/mobile)
“Local Mobile Advertising Conference: Setting the Course to Tap Hyperlocal Ad Dollars,” kicks off with a
pre-conference workshop, “Getting into Mobile,” that will involve a hands-on approach for media companies
trying to understand the basic issues.
The workshop precedes two days of dynamic speakers designed to address both long-term strategies and
immediate ways local media can organize and drive revenue for their mobile operations. Emphasis will be placed
on the fastest growth segment of mobile promotions: coupons. The conference will be held at The Fairmont
Dallas and is expected to draw hundreds of local media executives seeking ways to tap into the unprecedented
growth forecast for local mobile marketing.
Clark G. Gilbert, a former Harvard professor who is now president and CEO of Deseret Digital Media, will kick
off the conference with a keynote on the lessons learned from 15 years of local media disruption and the parallels
with the burgeoning mobile space.
“Clark has been deeply involved in studying local media companies’ response to the disruptive nature of the
Internet over the past several years,” said Gordon Borrell, CEO of Borrell Associates. “He’s putting all that
academic knowledge, and first-hand research he’s conducted over the past decade, into practice in a big way with
local media properties in Salt Lake City, with amazing results. He’s a brilliant strategist, and I’m very excited
that he’ll be sharing his ideas with us at the