Difference Between an SEO Job and SMO
“Search Engine Optimization” - SEO is all about optimizing your website to get better rankings in the
search results. The main objective of SEO is to bring more people to your website by improving your
search engine ranking.
Search Engine Optimization is the strategy that aims at bringing your website in top ranking in search
results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more
and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions,
alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of
doing black hat SEO.
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As the name implies, Social Media Optimization uses social networks like Facebook, LinkedIn, Twitter,
Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs
and other online forums to where your business can be connected to a wider range of audience.
SMO is done by optimizing your social media profile and increasing social media activities. But
remember that promoting your business on irrelevant groups or having innumerable links on your
website scattered over social media can get you unfollowed and degrade your online presence.
What’s the Difference between SEO and SMO?
By now you know what SEO and SMO are and how they work. The key difference between them is that
SEO focuses on targeted keywords and SMO focuses on useful relevant and interactive content. In
brief, we can say that SMO relies more on quality than quantity.
SEO completely deals with on page and off page factors while SMO is about promoting the website in
Social Media Channels.
In SEO Job the aspirant should complete On page Factors