Do I Have to Do EVERYTHING Myself!?!?
Author: Caroline Jordan Mba
The air in my client's office nearly crackled with her irritation. A scheduling snafu had left a client without important services. "I guess I just
have to do everything myself," she ranted.
My calling as a small business consultant requires that I maintain objectivity in the face of a client's frustration and anger. My calling as a
human being and a small business owner myself leads me to empathize with what she was feeling at the moment.
It often seems, as small business owners, that we do indeed have to do everything ourselves. No one understands our business like we
do, no one has the single minded dedication that we do. But here is a simple truth: If you have to do everything yourself, you're not doing
Now, my client knows this and because she does, she operates a growing, successful company. But, we all have our moments. You see,
in the beginning, your business is you. You are the president, the bookkeeper, the janitor, and the one who makes the product or
performs the service. It is at this crucial time that you can best impact the future of your business. If you don't separate yourself from the
day-to-day aspects of your company, you will run yourself into the ground.
Taking the approach of "I have to do everything myself" is a great recipe for burnout. How do I know?
GULP! Well, uh, um...it happened to meâ€”yup! ME. Big know-it-all smarty-pants small business consultant. I walked right up to the trap
and stuck my foot in it. And suddenly, I found myself so depressed and frustrated, I was ready to walk away from the business I had spent
How did it happen? Did I lose my passion for helping small businesses succeed? Not at all. I still cared very deeply. So, what was the
problem? I asked myself this question over and over as I repeatedly banged my head against the wall.
The problem was this: I was trying to be "The Solution". I was trying to do everything for everybody and still work on my own business.