China taking off
Jerry Hu
China Southern Airlines
Feb 16, Singapore
Agenda
4Chinese Aviation Industry
4China Southern Airlines
4E-Commerce in Chinese Airlines
4what’s coming next?
Ranked by passengers
Ranked by passengers
Fi r st
Gr oup 85%
Second
Gr oup 15%
Thi r d
Gr oup 0%
Grouped by the ownership
Grouped by the ownership
Introduction to
China Southern Airlines (CSN)
Headquartered in
Guangzhou, China
Southern Airlines is
located in the center of
the Pearl River Delta
area, two hours’ drive
from Hong Kong.
Guangzhou
(Canton)
Hong
Kong
Macao
Left: Headquarters
building of China
Southern Airlines
43.7M paxs in 05
Right:New Guangzhou Baiyun
International Airport
China Southern E-Commerce Co.,LTD
CSN-ETC JV
51
%
49
%
Established in April
2003
What r v doing?
To plan, develop and operate a multi-channel platform
exclusively for China Southern Airlines to maintain and
strengthen it's leading position in the Chinese aviation industry
Sales Channels: A sales network with 5,600 agencies has been formed.
Service network: service counters at 90 airports around the country.
annual sales revenue (RMB)
¥2005: 4.3 Billion (~ 500 Million USD)
¥2004: 2.1 Billion
¥2003: 930 Million
¥2002: 572 Million
¥2001: 145 Million
¥2000: 274,000
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2000 2001 2002 2003 2004 2005
On March 28, 2000, China Southern Airlines was the first airline in
China to launch e-ticketing service.
CSA Web Server
Internet
/Intranet
CSA in-house ET System
User
TravelSky Mainframe
Firewall
CSA ETS
infrastructure
E-Commerce in Chinese Aviation
InternetUsers In China
TravelSky (1E)
Internet/
lease line
agent
agent
agent
agent
CSAET
system
TravelSk
y
Internet/Lease
line
Internet
Corporate client
agent
agent
agent
agent
passenger
CCI
CTO
E-Ticketing in China,2005
ET sale revenue in China from 2000 (Billion)
E-Ticket payment in China, 2005
Payment Gateway in China
what’s coming next?
Multiple channels
WEB
MOBILE
ATM
IM
OTHERS
Consumer
CTO/ATO
Agencies
More Channel
China
Southern
Mobile/QQ