Coffee Lovers Get Personal with Beanstock Coffee
Beanstock celebrates its successful redefinition of the personal coffee experience with personalized
blends and its new coffee club with coffee subscriptions.
Wellfleet, MA, March 03, 2010 --(PR.com)-- People love to talk over and about coffee; where it's from,
how it's roasted, what types they prefer and more. Coffee is a personal experience and for over 14 years,
since its early days in its hometown village of Wellfleet, MA (Cape Cod), Beanstock Coffee
(www.beanstockcoffee.com) has embraced this philosophy. That is why Beanstock is proud to announce
the next step in the “personalized coffee experience” with three innovations: personalized coffee blends,
its new Coffee Club and the Beanstock Beans rewards program.
Beanstock has embodied its slogan “Coffee is Personal” by creating deeply flavorful, custom roasted
blends featuring fair trade and organic Arabica beans, while at the same time creating and sustaining great
relationships with its customers. Now, inspired by its conversations with customers or, more aptly put,
friends of Beanstock Coffee, the motto “Coffee is Personal” takes on a new twist.
Beanstock's recently redesigned and relaunched web site allows customers, with just a few clicks, to
select from dozens of amazing coffees and surprise friends and family by personalizing the label just for
them! That's right - imagine the look of surprise and delight when they open a bag of “Bob's Brew” or
“Mom's Birthday Blend” or whatever you create. Additionally, Beanstock's new Coffee Club allows
frequent buyers to indulge regularly with coffee “subscriptions” - just pick your favorites with the
frequency you'd like them delivered and they'll do the rest.
The state of the art e-commerce web site, designed by Boston's e-commerce design agency Polar Design
(www.polardesign.com) features an updated design and interactive features like the home page Flash
animation that guides users into the coffee personalization process.
Finally, in the spirit of spreading a perso