Strategy-Making Process and
Firm Performance in Small Firms
Martie-Louise Verreynne
Paper 20-2004
ISSN 1176-1997
STRATEGY-MAKING PROCESS AND FIRM
PERFORMANCE IN SMALL FIRMS
Martie-Louise Verreynne
2005 © - Copyright of the Author(s)
Dr Martie-Louise Verreynne
Faculty of Business
Auckland University of Technology
Private Bag 92006
Auckland 1020
New Zealand
Tel: +64-(0)9-917-9999 x5026
Fax: +64-(0)9-917-9884
e-mail: martie-louise.verreynne @aut.ac.nz
The opinions and views expressed in this paper are those of the author(s) and not
necessarily those of AUT of the General Editor or Review Panel of Enterprise and
Innovation.
Printed by Sprint Print, Wakefield St., Auckland, NZ
AUT AUTHOR
DR MARTIE-LOUISE VERREYNNE
Dr Martie-Louise Verreynne is a Senior Lecturer in Management in the Faculty of
Business at AUT. She has previously worked at Universities in South Africa as a
Lecturer and Head of Department. Martie-Louise has presented research in the
areas of strategic management, corporate entrepreneurship and organisational
behaviour, specifically in small and medium enterprises, at leading academic
conferences. In total she is the author of over 35 academic papers, articles and book
chapters aimed at academic and business audiences worldwide and has supervised
11 Masters theses and dissertations to completion. She earned an M Com degree in
Business Management from the Northwest University in South Africa and did her
PhD thesis on the strategy-making processes of small firms at Massey University in
New Zealand.
AUTEC number: 03/115
STRATEGY-MAKING PROCESS AND FIRM PERFORMANCE IN SMALL FIRMS
ABSTRACT
This paper argues that individual small firms, just like large firms, place differing
emphasis on strategy-making and may employ different modes of strategy-making. It
offers a typology of the different modes of strategy-making that seem most likely to
exist in small firms, and hypothe