A quality YouTube video requires a significant investment of time and effort and the right equipment, involving consistent planning, shooting, editing, and marketing.
After opening the youtube account, the next step is to optimize the videos to rank high on Google search results. For this, here are specific guidelines for youtube marketing for small business growth:
1. Make relevant description, title, tags, category, subtitles, and thumbnail, as it helps YouTube index your video correctly.
2. Create a video of the vast range of possibilities for maximum reach and engagement
3. Set a clear goal and shape your YouTube marketing strategy accordingly.
According to a Wistia study, videos shorter than two minutes and with relevant YouTube SEO are viral on YouTube, provided there is no compromise in message delivery.