Interior designers and home decor brands must use social media as a
marketing tool. An effective social media strategy yields results.
Here’s why Pinterest is the most important social media platform for
interior designers to use. It’s helpful to think of Pinterest as a search
engine rather than a social media platform. People who use Pinterest,
unlike other social media platforms, are in the research and purchasing
mode, looking for inspiration and saving ideas for their dream home.
Pinterest is driving trends with 250 million active monthly users (as of
September 2018). Designers frequently tell me that they can predict
what their clients will want this season based on what’s trending on
Pinterest. Interior Design and Home Decor are two of the most popular
categories on the platform, and your company should be visible in
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