6 Marketing Items to Promote a Business
Businesses have different ways of marketing their business. Some invest in television and radio ads, while others who can't afford the cost of
expensive ads settle for less expensive promotional strategy which involves cheap business cards, brochures, and posters. Often, a small or startup
business bank on the effectiveness of these cost effective promotional materials to market their products or services. But little do they know that these
materials though inexpensive offer incomparable marketing power.
For one printed materials are tangible. They can be easily kept on table tops, wallet, or file cabinet for future reference. Secondly, they target specific
market making it easy to create profit and create good customer base. Lastly, they promote name retention. Even if people have long seen your
materials, once they see your logo or slogan, they can easily attach your business to those images.
There are, however, other promotional materials that you can use aside from brochures and business cards. Here are some of them:
1. Pen. Everybody uses pen, at home, at work, anywhere. A personalized pen carrying your business name and perhaps your logo and contact
numbers can be a great way to promote your business. It can be passed on to many people, thus, creating a huge exposure for your business.
2. Bags. Many businesses have long used bags to promote their products and services. As they are used anytime, anywhere, and at any occasion, a
bag printed with your company information offers great visibility for you. They are cheap to produce especially if you order them in bulk.
3. T-shirts. When it comes to promotional items, t-shirts are among the most favored by business owners. When people wear your t-shirt, they serve
as your mobile advertiser creating free and long term advertising for you.
4. Glasses and kitchen ware. If women are your primary market, consider using kitchen items as part of your promotional items. A plate or glass
printed with your logo and busines