Google Page Speed Insights: Things to Know

Google PageSpeed Insights is a free tool that can help you improve your website's loading time and user experience.

With those two elements enhanced, you'll get many benefits — increased organic traffic, lower bounce rates, and higher conversion rates.

Invest your time and resources in page speed optimization now!

https://advdms.com/blog/google-pagespeed-insights-things-to-know/

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We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

Google PageSpeed Insights User Experience website field data page score

https://advdms.com/blog/google-pagespeed-insights-things-to-know/

About ADMS

Advanced Digital Media

Google PageSpeed Insights User Experience website field data page score

Google PageSpeed Insights: Things
to Know
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When it comes to building a business website,
speed is crucial.
If your web pages take too long to load, your
prospective customers and clients will bounce
faster than the blink of an eye. Thankfully,
Google PageSpeed Insights can help you have
a fast-loading website.
To utilize it best to your advantage, we’ve
prepared a guide with everything you need to
know.
What Is Google PageSpeed Insights?
Before learning how to use it, it’s essential to
answer 
the question, 
“What 
is Google
PageSpeed Insights?” first. If you’re ready, let’s
get the basics down.
Google PageSpeed Insights is a free tool that
helps digital marketers and web developers
pinpoint the issues that cause websites to slow
down. It uses other tools like Google Lighthouse
and Chrome User Experience Report to gather
and analyze lab and field data.
Poor – 1% to 49%
Needs Improvement – 50% to 89%
Good – 90% to 100%
Is Google PageSpeed Insights Accurate?
Google PageSpeed Insights runs multiple audits
and assesses several metrics to determine the
performance score of websites. Then, it gives a
speed score depending on the lab data, field
data, and multiple audits. The performance
scores given have three categories.
Scores beyond 90% are considered good, so if
your website has that, then you’re on the right
track. If you have the question, “Is Google
PageSpeed Insights accurate?” in mind, the quick
answer is yes. The scores it gives are based on
both lab and field data, so they are reliable.
How to Use Google PageSpeed Insights?
Now that you know what Google PageSpeed
Insights is, the next thing to learn is how to use it.
Here’s how you can do so in three simple steps:
1. Visit the Google PageSpeed Insights page.
The first thing to do is visit the Google
PageSpeed Insights page. You don’t need to
sign up for an account to use it. Once you’re
on the page, you may proceed to the next
step.
2. Enter your website URL into the bar.
The next thing to do is to visit your website, copy
its URL, and paste it into the bar. Keep in mind
that the URL doesn’t have to be the root domain or
the homepage.
3. Click the “Analyze” button.
The last thing to do is click the “Analyze” button
beside the bar. You have to wait for a few seconds
to a maximum of a minute to see the performance
score of your website. Take note that Google
PageSpeed Insights serves two scores — one for
mobile and one for desktop.
How to Interpret the Score Given by Google
PageSpeed Insights
To fully understand how to use Google PageSpeed
Insights, knowing everything you see after clicking
the “Analyze” button is essential. Let’s go over those
things one by one.
Speed Score
As discussed previously, the speed score or the
overall performance score has three categories:
Poor, Needs Improvement, and Good. Although it
is a great, reliable, and quick speed metric,
experts say it’s rough. While it’s good on its own,
your speed score is not a deep measurement of
your website’s performance.
Field Data
The field data gives you an overview of how your
website performed over the past 30 days
compared to other websites in the Chrome User
Experience Report. It is based on the aggregated
data collected from the users. Since it captures
the actual user experience, field data is highly
valuable.
Lab Data
Compared to the field data, the lab data doesn’t
capture the actual user experience 100%. It is
based on pre-defined conditions and network
settings, so it doesn’t reflect the actual user
experience. However, it’s still useful as it gives you
an idea about where website issues occur.
Opportunities
The opportunities section is where you can find
the things to focus on to have a faster page-
loading speed — in other words, the elements of
your website that need improvement. It also
shows an estimated reduction in time once the
issues listed get fixed.
Diagnostics
The diagnostics section also shows you a list of
things you can improve. It recommends some of
the best practices to consider for improving the
overall performance of your website. The things
listed here don’t necessarily contribute to having
a faster page-loading speed.
Passed Audits
As the name implies, the passed audits section is
where you can find a list of positive insights on
your website. It helps you know the practices and
techniques to retain.
Why Does Page Speed Matter?
Page speed is a crucial ranking factor for SEO.
Faster pages give a more convenient on-page
user experience, while slower ones do nothing but
increase bounce rates.
According to Google, the page experience signals
are now included in Google Search ranking. This
factor measures the user experience on a specific
web page and includes several signals, such as
HTTPS security, safe browsing, intrusive interstitial
guidelines, and mobile-friendliness.
Speeding up your site should be on top of your
priorities to 
increase conversion rates and
achieve your business goals.
Advanced Digital Media Services is here to help
you. We offer page speed optimization services to
improve the user experience on your website.
When you hire us, you are guaranteed a higher
ranking on search engine results pages, more
organic traffic, and lower bounce rates. Contact
us today for more information!
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