Sales Skills - Personal Sales Techniques
There would be no businesses without sales. If there are no sales there is no company. That, I know, is stating the obvious but a lot of people are
nervous about selling and question their sales skills. Think about it, really think about it. I did. This is what I discovered.
First, I don't know anyone that starts a business that does not really want it to succeed. It's hard work, crossing all the t's and dotting all the i's,
studying and poured over everything you need to learn, preparing yourself for every contingency you can think of and then the big moment happens. A
customer, a real live customer! It's exciting... but then you stop in your tracks. What do you say to this person to convince him to buy what you are
selling? Sound familiar? I'll tell you what I did; I just listened and talked to him. You know what? He bought my product. Was I using great sales skills?
Maybe not by the definition of many skilled salesmen, but I think most of the successful business people would agree that a great listener sells more
than a great talker.
I thought about it some more and realized I was focusing on the future, looking at the horizon. Don't get me wrong here; you need long term goals to
take you where you want to go. The point I would like to make is that when you start to focus on the steps you needed to take to get to those goals, do
the day to day work that needs to be done, practiced and completed tasks, you become more confident while reaping the benefits of posturing and
growing leadership and sales skills, when you do this you change your mindset and your business grows. It becomes easier to identify what your
customer wants and needs and how you can help them get it. If you listen and offer a solution the customer decides that your product is exactly what
he needs, and the sale is complete.
In my opinion sales skills are not a list of hard and fast steps and rules. They are a natural progression of all your hard work, your knowledge and
commitment to your business, you