Cover Letters
How to Write a Great Letter
You will have many different forms of correspondence with employers throughout your job search—
informational interview letters, cover letters, thank you notes, acceptance offers, and decline letters. These
forms of communication are a crucial part of your resume “marketing” package. They communicate a great
deal about your skills, abilities, and personality. Make sure you are as careful with these letters as you are
with your resume.
Adhering to the universal format, style, and etiquette of standard business writing eliminates the risk of
alienating potential employers. Employers also appreciate the ability to communicate professionally.
Before you sit down to write your cover letter, take a closer look at the employer and try to determine his/her
requirements and needs. Next, plan your letter by placing the most important items first, supported by facts
and examples. It is crucial to write a letter that demonstrates how your background, education, work
experiences, and abilities can meet the needs of the employer. This approach will help you persuade the
reader that you are a good match for the position and that they should interview you.
Remember, your goal is to show your value to the employer.
Keep the following key points in mind when writing each letter:
■ Show your interest. Whenever possible, research each employer’s organization and then
personalize the letter. When you indicate that you know something about the organization, it
shows that you are seriously interested in the employer. This approach is much more effective
than sending out hundreds of identical form letters.
■ Highlight one or two of your most significant accomplishments or abilities. This draws
immediate attention to your most impressive skills. It also demonstrates that you are an above
average candidate, which increases your chances of being remembered.
■ Be brief. This shows you understand the value of the reader’s time.
■ Be persuasive. Don’t just describe your background—your resume takes ca