Convio Enhances Online Fundraising Suite for
Social Optimization and Improved Data
Management
July 07, 2010 07:03 AM Eastern Daylight Time
AUSTIN, Texas--(EON: Enhanced Online News)--Convio (Nasdaq: CNVO), a leading provider of on-demand
constituent engagement solutions for nonprofit organizations, today announced a new version of its online marketing,
fundraising and advocacy suite that takes advantage of industry standards and Convio’s open architecture to make it
easier for a nonprofit's constituents to leverage social media and social sharing technologies. The new features make
it easier for constituents to make donations, take action alerts or participate in events through their social networks.
Convio is also introducing industry-leading, Automated Duplicate Management and Clean Data mechanisms that
make it easier for nonprofits to integrate the large volumes of new constituent data that Convio enables organizations
to capture.
“As donors and other constituents engage with nonprofits through more channels, optimizing their experience and
meeting their expectations for choice, usability and sharing is becoming critical to on-going engagement,” said Gene
Austin, CEO of Convio.“At the same time nonprofits are managing more relationships and data than ever before, so
the quality of that data is critical to their success. The newest version of Convio Online Fundraising and Marketing
suite empowers constituents to leverage their social networks to engage more deeply, while making it easier and
more efficient for the nonprofit to keep data clean and synchronized regardless of the engagement channel.”
Additional new Convio Open APIs will allow nonprofits to create unique web experiences for Convio advocacy
campaigns or Convio Custom Interactions, as well as provide a better, more integrated, constituent web experience
for clients using popular Web content management systems like Drupal, Wordpress and Joomla.
“Close to one million API calls have been made to Convio by partner or clien