AdSense Income With
One of my sites had a dramatic drop in Ad Sense revenue and I had no idea why.
Ad Sense is Googles advertising arm for the
publishers (website owners). If you sign up and
your site gets accepted into the program google
will place ads on your site. Google is getting these
ads from website owners who signs up with their
Ad Words program, (which is for website owners
that wants to advertise trough the google network
and it's affiliates).
When someone clicks on one of these ads on your
website, google collects the cost of the click from
the advertiser and gives you a small percentage (1%-6% on average) for having the ad
generating that revenue for google.
Now with that out of the way, we can get to the point of making some money with your site
using Geo Targeting. Which means you target a certain country with your site. Say you are
in the US but want your site displayed more in India. You sign into your web master
account and tell Google in their Webmaster Central that you want your site displayed in
India. That's all it takes.
So, back to my case. I was advertising with google AdWords to get more visitors to my site.
Than one day google decided there was some error somewhere (to this day I have no idea
where is it at) with my ads and stopped serving my ads, thus leading to the drop in
AdSense revenue (income). Most of my visitors were from India for some reason. I guess
google displayed most of my ads in India.
I was upset of course but can't do nothing about it so I need to move on. Today however I
was in Webmaster Central and saw that my Geo Targeting location was not check marked,
which means my site is displayed all over the net. So, in the Geo Targeting section I've
marked India as my primary target location from now on. There are so many websites on
the Internet that yours might draw attention might not. With targeting you have a better
chance of getting more visitors, making more money. Sort of using a funnel.
I've figured since with my ads running